How Leah Kate turned concert trolls into streams

0

TikTok has quickly gone from being the app where Leah Kate’s career first exploded to the musician’s “worst nightmare” during her current tour with Chase Atlantic. During the pandemic, the pop-punk singer – responsible for breakup bops ’10 Things I Hate About You’ and ‘Fuck Up This Friendship’ – got her big break on the video-sharing app, where she has 600,000 subscribers and nearly 22 million likes across his videos. But overnight this summer, posts about her on the app turned negative.

Just a few shows into the tour, Kate started going viral on Titkok Chase Atlantic fans started posting videos of the crowd dragging her around during the show, especially during her performance of her satirical nursery rhyme “Twinkle Twinkle Little Bitch”. The videos – some with nearly 10 million – captured viewers holding their phones aloft as if recording it, but close examination revealed they were simply displaying the calculator app on their screens. Others played games like Subway Surfers and Candy Crush or brandished the words “Get out of here” or “I didn’t pay for that BS” on their phones.

“It was my worst nightmare for a second,” says Kate rolling stone. “When you go on the internet, you can feel like the whole world.”

But after enduring the hate for nearly two weeks, she realized a behind-the-scenes realization: “You can either let these haters take you down and be sad about it, or you can join in on the joke, grow thick skin. and take your power. return.”

She spoke to her production team that day and decided to use the joke to her advantage. During her song “FU Anthem”, Kate changed her logo background screen for the game Subway Surfers. She also brandished a calculator as she sang, “All your fake friends who think they’re rockstars / This is my anthem to you.”

@itsmelwatson

In response to @superspicyx she was holding a calculator and if you notice the screen in the background playing subway surfers #leah #leahkate #chaseatlantic #coldnightstour

♬ original sound – hunting lover (aka mel

She finally got in on the joke and she’s now “taken control of the narrative.”

“I took back the power,” she says. “I’m in this game. Now I’m so excited to continue. I’m like, ‘Who’s gonna do the video tonight?’ Let’s go!”

“I hope to make eye contact with someone trying to do that. It completely feeds me,” she adds. “I’m not scared anymore.”

Now, with an entirely new take on the situation, she channels that same “If you wanna bother me, fuck off” energy that she puts into her music into her stage presence as she continues her tour.

But Kate is not alone. His situation echoes the experience of several performers lately – especially those opening for bigger artists. Just last week, Kid Cudi walked off stage after the crowd started throwing water bottles and projectiles onstage as he performed at Rolling Loud after replacing Kanye West in the lineup. And last year, Rico Nasty got booed by Playboi Carti fans as she opened her show.

“I need at least two hours a day to cry,” Rico wrote in now-deleted tweets from the time. “I wish I was dead as much as you trust me.” (Rico’s tweets have led artists like Megan you stallioncity ​​girls newsand Juicy J to tweet their support for Rico. Playboi remained silent.)

Charlie Puth even called the lack of respect for artists a crescent orient oneself. “I see a disturbing new trend of audience members blatantly disrespecting performers on stage,” he wrote. “Please realize it’s not the easiest thing to be so vulnerable in front of thousands of people, only to have a load of bullshit thrown at you in return. You wouldn’t want that to happen to you…”

Kate says it’s something she thinks “definitely needs to be addressed by more artists”, although she doesn’t hold a grudge against Chase Atlantic fans and even said she was grateful for the band’s support. on tour.

Although the band declined to comment rolling stoneChase Atlantic asked its fans to “not bully anyone online or at trade showslast month on Twitter. Meanwhile, guitarist Christian Anthony wrote“Bullying people is fucking dumb…And if I see someone on my timeline bullying our opener, you’ll get unfollowed.”

Using troll hatred as fuel for her performances, Kate knows that viral videos inevitably lead people to listen to her music and follow her on TikTok. Since the tour began, his TikTok following has grown 12% and his videos have amassed more than 20 million views in the past month alone, according to his management team.

The moment also created a new bond between Kate and her fans. On a recent show, a group of girls in the front row held up calculators on their phones – but instead of numbers on the screen, the equation part of the calculator read: “WE LOVE YOU”.

“I regained my power. And I’m in such a stronger place because of it,” she said. “I know it’s crazy because it’s only been three weeks. But I feel like with what happened to me emotionally, I really come out of this tour like a new person.

“I really don’t feel embarrassed about it anymore,” she says. “At this point, I laugh about it now.”



Source link

Share.

Comments are closed.