September 21, 2021

Glancing out the window of the Signal Hill campus, Dr Sid Eskandari says the future of the province’s startup sector is as bright as its iconic sight.

Dr Sid Eskandari

Photo: Rich Blenkinsopp

As founder and CEO of HYKE Technologies Inc., Dr Eskandari (PhD’18) thanks Memorial for helping empower entrepreneurs like him.

“By engaging in technology transfer or training and nurturing the talent needed for the developing market, Memorial University can play a critical role in helping Newfoundland and Labrador’s tech sector grow faster.” “He told the Gazette.

Dr. Eskandari’s company has created a consumer incentive data analytics platform that provides insight into the unconscious buying behavior of millennials and Gen Z consumers.

He is currently a client of Genesis’ Company program.

The company recently participated in Memorial’s Insight Business Advisory Program, which connects graduate students from the Faculty of Business Administration with local start-ups connected to Memorial’s entrepreneurial support groups.

The Technology Transfer and Commercialization Office (TTCO) runs the program, which is free for businesses.

Businesses receive creative solutions, new perspectives, knowledge and resources; participating students gain real-world experience and industry connections.

Entrepreneurial support

Dr Matthew Grimes wears a blue and white checkered shirt and dark jacket.
Dr Matthew Grimes

Photo: Rich Blenkinsopp

“TTCO is committed to supporting the provincial innovation ecosystem,” said Dr. Matthew Grimes (B.Sc.’05, PhD’12, MBA’18), Business Development and Commercialization Advisor from the office.

“The Insight program is a great example of the enveloping supports we can offer to students and entrepreneurs. “

Business graduate students receive a scholarship of $ 4,500 per semester.

“The program is designed to help companies access the knowledge, perspectives and ideas of enthusiastic MBA students.” – Dr Sid Eskandari

Between 4 and 6 startups will be paired per semester with students.

“The program is designed to help companies access the knowledge, perspectives and ideas of enthusiastic MBA students, which can be invaluable,” noted Dr. Eskandari, who is originally from Iran but has moved to Earth- Newfoundland and Labrador to complete her doctorate in process engineering.

“We entered the program to take advantage of this opportunity and also to have a direct line to future-ready talent. “

Develop skills

One of those MBA students is Katie Predham (B.Mus. ’14) who worked as a digital marketing strategist at HYKE.

Katie Predham wears an orange colored top and black jacket and is sitting on the stairs.
Katie predham

Photo: Rich Blenkinsopp

“I was able to put my previous academic knowledge to good use,” said Predham, who grew up in St. John’s.

Ms Predham says her acceptance into the program allowed her to help develop and implement HYKE’s digital marketing campaign, from planning and execution to measuring and communicating results.

She first worked with start-ups while participating in the Creative Destruction Lab Atlantic Program, where she participated as an MBA student by supporting the companies participating in the program.

“Be a sponge.” – Katie Predham

She encourages other graduate students to consider applying to the Insight Business Consulting program.

“Be curious. It’s a great time to work closely with new and growing startups, so try to be a sponge and absorb yourself as much as you can, ”she said.

“New projects or tasks may arise within the company throughout the program. Attend all the meetings you can. Take on new responsibilities that you are able to handle. It will all be worth it at the end of the program.

Current MBA students and start-ups wishing to apply to the Insight Business Consulting program have until Friday, September 24 at 2 p.m. to submit their applications. More information is available in line.

Jeff Green is Director of Communications in the Office of the Vice President (Research). He can be reached at [email protected]

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