At GOBankingRates, we want to help small businesses across our country get back on their feet after the COVID-19 pandemic. We do this by highlighting readers’ favorite small businesses across the country and highlighting what makes them special to their customers and their cities.
In this edition of our Small Business Spotlight series, we feature Nickell Photography, a photography company based in Cedar Park, Texas. Owner Nickell Blair – a photographer for 15 years – photographs everything from weddings to graduations and even births, and has photographed clients in the United States and abroad. Here, we chat with Blair about how her own wedding photo inspired her to start her business, how she’s been able to juggle family and career, and how best to support your favorite professionals in the world. service sector.
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Was there a specific moment or experience that inspired you to start your business?
When my husband and I got married we were put off by our options for photographers. We ended up using a neighbor who was a professional photographer who fit our budget. We were so disappointed with our photos! It’s the one thing I wish I could go back and change. I’ve always loved photography, and my husband was already a wedding videographer, so making the leap to start my business came as no surprise to anyone.
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What did you take away from past experiences or jobs that you knew you wanted to be part of your new business?
The most important thing for me when starting my business has been to build relationships with my clients. When someone is uncomfortable with their photographer, it shows. I strive to be someone they can be comfortable with and have fun with. My favorite compliment is: “It was so much fun! I didn’t expect this to be fun!
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What has been the most rewarding part of owning a business?
I loved the flexibility. I was able to attend and raise my four children. I like being able to create my own schedule. I still work hard and am busy, but I am able to put my family first. I am so grateful that I was able to do this.
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How has the pandemic affected your business?
Unfortunately, I have definitely felt the effects of the pandemic. Almost all of my weddings have been postponed or called off. And booking new weddings has been slow to come back. Hopefully this will continue to take.
How can people continue to support your business during this time?
The best way to support is to refer. Referrals are how most of my business finds me. If you know a photographer – or anyone in the service industry, really – tell all your friends. Make known!
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What advice would you give to someone looking to start their own business?
Shade as many people as you can. Educate yourself thoroughly. There is a lot more to do than people realize. People assume I’m just taking pictures and giving them to the client. There is so much. A lot. After. It’s hard work, but it’s so rewarding!
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This interview has been edited for clarity.
Last updated: June 7, 2021
This article originally appeared on GOBankingRates.com: Texas photographer captures all of life’s significant moments