• Ice cream is back! Rap superstar recreates iconic dance moves with lyrics in an ode to classic ‘Ice Ice Baby’ video, delivering a message about sustainability with an all new music video for ‘Reduce Your Ice, Ice Baby’
• New data released by Samsung shows that if every household in Europe increased the temperature of their freezer by just 1 degree Celsius *, a projected amount of over 1 million tonnes of CO2 emissions could be saved each year **
• This is the equivalent of the CO2 emissions emitted by more than 217,000 passenger vehicles driven during an entire year, more than 2.5 billion kilometers traveled by the average passenger vehicle or the energy consumption during one year in more than 120,000 households ***
London, United Kingdom, 28e September 2021 – ’90s American rap superstar Vanilla Ice has teamed up with Samsung Electronics to re-release their single “Ice, Ice Baby” under the title “Reduce Your Ice, Ice Baby”, delivering a powerful message “with an edge sustainable “.
In the all-new clip, the rapper encourages fans to make a small change with a big difference, calling on the world to raise the temperature of their freezers, thereby reducing each individual’s carbon footprint to make a global and collective impact.
New data released by Samsung shows that if every household in Europe increased the temperature of their freezer by 1 degree Celsius *, a projected amount of over 1 million tonnes of CO2 emissions could be saved each year. **.
This is the equivalent of the CO2 emissions emitted by more than 217,000 passenger vehicles driven in an entire year, more than 2.5 billion kilometers traveled by the average passenger vehicle or the energy consumption during a year. year in more than 120,000 combined households ***.
Samsung is celebrating the launch of its new line of bespoke refrigerators featured in the new music video. The range comes in a choice of 14 trendy UK colors, from glossy pastels to stylish monochromes, and a range of finishes such as Glam, Satin, Stainless Steel and Cotta.
On the clip and the purpose of the campaign Vanilla ice cream said: “I like living a sustainable lifestyle and being energy efficient is one of them. I’m always on the lookout for the most cutting edge designs for my own home, and I really love how customizable the Bespoke range is. I’m so excited to be working with Samsung on this project because music is a great way to connect people and spread this environmental story. I hope that the message is received loud and clear and that we can all do our part to take care of our planet. “
Tim Beere, Senior Category Lead Cooling at Samsung Europe, said: “We are delighted to partner with Vanilla Ice on this project to spread a message of sustainability that is so important to us. Our line of custom modular refrigerators are engineered with durability and reliability in mind, delivering a device that can last beyond fashion, supporting homeowners for years through their needs, tastes, food consumption and needs. constantly changing components of the development of family life.
“These high performing taskmasters are custom designed, flexible in function and very durable. We love to see the different cooling combinations our customers create to best help store and preserve their food, minimizing food waste while playing and experimenting with our range of bespoke colors and materials to create a solution of cooling that adapts to their changing lifestyles for years to come. “
Sustainability lawyer Vanilla Ice raps the lines “Okay, stop, long term fix, Ice is back with my brand new invention / Something is gripping me firmly, Energy efficiency, daily and nightly,” calling the public to “increase the [freezer] temp like a vandal.
The accompanying clip features the iconic Vanilla Ice dance moves that filled teenage TV rooms over thirty years ago, encouraging fans to take a small step and cut down on the ice from their fridges- freezers to have a positive impact on the environment. The other star in the video? The bespoke Samsung refrigerators that slide around the rapper as he delivers a worm or two on environmental impact.
Along with the choice of 14 UK changeable color panels, the Bespoke range offers Samsung’s renowned large capacity, convenience and powerful cooling performance, as well as customizable options inside and out. Bespoke’s interchangeable panels and modular design also allow users to update their fridge-freezers to meet their needs.
Samsung’s No Frost feature for the freezer improves air circulation to maintain a constant temperature in every corner, preventing frost and ice build-up. It also reaches the target temperature much faster, increases the durability of the cooling system and avoids wasting energy during defrosting.
Samsung’s new line of bespoke refrigerators have been carefully designed to help minimize environmental impact with its interchangeable panels and modular designs allowing users to update, rather than replace, their refrigerators as they go. time, thus prolonging the life of the products.
Visit samsung.com/vanilla-ice for more information.
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Notes to Editors
*We recommend customers to change their settings and use the best combination of drawers, baskets and shelves according to their food usage in order to optimize energy use and maintain optimal food preservation. . The minimum recommended setting is -17 degrees.
** In a data study conducted by Samsung, based on official data from the European Commission, the total CO2 emissions from REF devices in Europe were calculated to be 23,377,200,000 CO2 kg / year. The new total CO2 emissions after increasing the refrigerator temperature setting by 1 ° C are expected to be 21,937,164,480 kg CO2 / year, based on the percentage of energy savings on the Samsung benchmark model RL36R8799SR and an extrapolation on the total emissions of the category REF. The calculated difference is therefore 1,440,035,520 kg of CO2 / year or 1,440,036 CO2 saved in tonnes / year from a temperature change of 1 ° C.
*** Calculations taken from the Greenhouse Gas Equivalency Calculator as provided by the United States Environmental Protection Agency here, using 1 million metric tonnes of CO2 emissions as the basis for equivalences. Passenger vehicles are defined as 2-axle, 4-tire vehicles, including passenger cars, vans, pickup trucks, and sports / utility vehicles.
Ay yo, it’s a joint with a lasting advantage …
Custom VIP, let’s be small /
Ice cream, baby ice cream /
[Vanilla] Ice cream, baby ice cream /
Good stop, long term solution /
Ice is back with a brand new invention /
Something grips me firmly /
Energy efficiency, daily and night /
Will it ever stop? Yo, I know now /
Drop the frost, and I’ll shine /
Just a degree, I turn up the heat like a vandal /
Climate friendly, wax a fool like a candle /
Dance, noted ‘A’, it explodes /
I warm your brain like an organic mushroom /
No cold, positive impact /
Anything less than the best is an ecological crime /
Love it or leave it, you better support /
Raise the temperature, the kid does not play /
If there was a problem, yo I solved it /
Check the hook while my fridge fixes it /
Nice ice cream, baby /
Cut down on your ice cream, baby ice cream /
Nice ice cream, baby /
Vanilla ice cream, frozen baby …
Yo man, let’s get out of here, tell your fridge …